One of the most refreshing things about social networking site, LinkedIn, is the way you don't have to pretend you're not trying to generate links. Part of the reason lies in the demographic, according to Quantcast:
- 35-50 plus age group
- No children
- $60k income, with the majority being over $100k
- Asian
- Male
This group tends to be professional, focused, and with little time for platitudes or nonsense. But if that's the market you want to reach, setting out on the right foot by following these 7 basic tips help increase your link SEO chances straight away...
1. Make sure you have a memorable "Public Profile" URL (customize it, if you have to!)
2. Don't neglect your home page. Unlike some, it's not static: It's a shortcut to "what's hot" in your field - and who.
3. Keep your status updated - don't just "set and forget". Unlike other social media sites, it's the perfect place to showcase new creds
4. Be sure to use the "Index" option, so that Google (and other search engines) can quickly serve you up on a platter.
5. Break the ice: Instead of answering - ask. Give others a chance to show their expertise (be grateful - but don't be deferential).
6. Get links by simply asking for recommendations (providing, of course, you're asking other members who have bought your products, used your services or served with you on non-profit projects).
7. Remember that on LinkedIn, relationships matter, even more usual when it comes to social sites. Don't be flakey - be consistent. Thank people who help, help people who ask - and be generous with your time and attention.
The pay off in valuable links and traffic is definitely worth it.
Dear Online Marketer,
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Here's to re-discovering the power of backlinks!
All the best,
Patricia Thomasson, EdD
